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February 2, 2014 / Jett

Legendary’s Expansion Strategy


photo(19)Originally released in 2012, Legendary: A Marvel Deck-Building Game is one that I fell in love with during the summer of 2013. By then, Upper Deck had already announced its plans to support the game through “Big Box” and “Small Box” expansions. Big Box expansions, such as Dark City, contain upwards of 350 cards that will release every August. Small Box expansions, such as the Fantastic 4 expansion, have up to 100 cards that will release every 3-4 months. It’s exciting to know that Upper Deck and Marvel plan to support this game with a steady flow of content, though I do have concerns about how things are priced.

When I picked up Dark City, it cost me about $30. With over 300 cards in the set, it expanded the game in a big way and I find it to be a great value. However, the Small Box expansions such as the Fantastic 4 and upcoming Spiderman set cost $20 for 100 cards. As you can see, the cost-per-card differential is pretty huge, with the Small Box packs providing way less in terms of overall value.

I’m guessing the justification for the higher cost-per-card with the Small Box releases is to compensate for the shorter turnaround times, as well as the appeal of the cards in each set. If you want to play as the Fantastic 4 and Silver Surfer, the Small Box expansion is your only option. It concerns me that in this system, they would heavily consider withholding the really good cards for the Small Box expansions to justify the price point. Then, when it’s time for another Big Box expansion, you may get the junk that they couldn’t justify selling for $20.

Maybe I’m overly pessimistic or concerned over it, but my feelings are rooted in my enjoyment for the game. I want to keep this good thing going for as long as possible and I hope they don’t screw this up. Here’s to hoping that they can make both future offerings worthwhile for the foreseeable future.


Buy Legendary: A Marvel Deck Building Game: Dark City Expansion Now From Amazon.com

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